2009 saw a lap lustre Geneva Motor Show which in itself was a result as many motor shows throughput the world had been cancelled, as manufacturers pulled in their purse strings. This year has seen something of a spring in the step from manufacturers who now feel just that much confident in the future. This can be seen at the Geneva Motor show 2010, where you can clearly see the state of the industry in one place. One Key Point Indicator, is the lack of hotel rooms reported by Gavin Green in his Geneva report, which pretty much states that most people were there and looking to the future.
The show was not dominated by low cost Korean cars that have profited most from the scrappage scheme, with high price supercars through to the respected German manufacturers, telling us they have adapted to their customers needs, form styling down to fuel economy. In previous years, we may have seen the manufacturer telling us what we should have, but that is what happens in an economy where every sale counts towards survival, rather than nice to have higher profits.
The atmosphere was better than last year and that is just what the motor industry needs, positive people thinking positive, even if the financial situation is still with us.
